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Luis Cilimingras, a senior client lead at IDEO London, is passionate about how technology and communication combine to drive behavior change. His background in industrial design, marketing and digital innovation make him an asset to project teams across industries and with diverse needs.
Prior to joining IDEO in 2010, Luis worked as a brand manager and then the advertising manager for Fiat, helping to launch the Fiat 500 in Europe. He subsequently served as the head of digital innovation at the Fiat Group, where he oversaw the development and launch of Fiat eco:Drive, the first mass-market application of a connected vehicle. The product not only prompted behavior change among 100,000 drivers, but also won Fiat awards for innovation and marketing.
Luis has also received numerous awards for innovation, communications and technology, including the Grand Prix at the Cannes Lions International Advertising Festival. He holds a degree in industrial engineering from the Universitat Politècnica de Catalunya, in Barcelona, Spain.