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John Ravitch
About
As a Partner at IDEO, John Ravitch leads global business development. He brings more than fourteen years of branding experience and client management skills to his work.
Prior to joining IDEO, John oversaw all key client relationships at Addwater, an integrated marketing and branding agency. His clients included Chevron, Palm, Wells Fargo, Sony, McDonald’s, Sun Microsystems, Sears, Apple, and numerous dotcoms. John’s strength is in brand program development — from creation to launch, including customer-retention programs.
His skill set includes environmental branding, corporate identity, brand strategy, packaging, and naming. Trained in architecture, John worked at the Chicago headquarters of Skidmore, Owings & Merrill on a series of global projects in Hong Kong, Shanghai, and London.
John did his undergraduate work at Tufts University and received a master’s degree in architecture from the University of Pennsylvania.
