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Elizabeth Spenko is a Portfolio Lead at IDEO Chicago who co-leads the service design group. Since joining IDEO in 2008, she has specialized in bridging the gap between clients’ internal communication strategies, processes, and culture, with the desired employee and end-user experience. Elizabeth is responsible for leading client relationships and working with multi-disciplinary project teams to help clients in the financial, automotive, and consumer-products industries address such questions as: How do we define our service purpose and design an integrated brand experience across human, digital, and environmental touch points? How do we prioritize and design for the moments that matter in a customer and employee journey? And what type of innovation makes sense based on our culture and brand?
Prior to joining IDEO, Elizabeth spent many years surrounded by container cranes and locomotives at Norbridge, a management-consulting firm in Massachusetts. At Norbridge, she lead numerous strategic planning and pricing projects for ports and railroads, as well as managed various brand and corporate strategy projects for pharmaceutical, device, and consumer packaged-goods companies. Later, at a Chicago-based business incubator and venture capital firm called Sandbox Industries, Elizabeth helped launch and design the internal workings of various consumer-products start-ups.
Elizabeth earned an MBA from the Stanford Graduate School of Business and a BA in Economics from Northwestern University. Her sweet tooth and love of cheese, however, are things she was born with.