Chris is a Partner at IDEO and senior member of the global brand team. He leads Consumer Experience Design, IDEO’s largest business unit, which focuses on designing brand-relevant consumer experiences that create business growth and impact.
Since joining IDEO San Francisco in 2001, Chris has led projects focused on uniting clear brand visions with actionable strategies. He guides design expressions of product, communication, service, and space to resonate with companies and their customers.
Chris recently led a team that defined the unifying brand vision and strategy for a large furniture manufacturer that included an experiential event to share the work with its global senior management. Other projects have ranged from redefining the brand of a North American restaurant chain (for which Chris oversaw the redesign of its flagship store), leading a business-to-business service provider into the competitive consumer electronics market, and identifying new opportunity areas and concepts for packaged goods and food and beverage products. He has worked with a diverse range of clients including Accenture, the National Institutes of Health, Pepsi, Procter & Gamble, Snap-on, and Timberland.
Prior to joining IDEO, Chris was director of design for Metro, a contract furniture manufacturer and subsidiary of Steelcase. At Metro, he was a member of the executive management team that devised and implemented strategic initiatives. He was responsible for establishing product strategy and design direction while leading new product development and environment design. He holds numerous patents for his work.
Chris earned a bachelor’s degree in industrial design from Arizona State University and an MFA from the University of Illinois. He also studied at the Domus Academy in Milan, Italy.