About

As a Managing Partner and the Chief Capabilities Officer, Bruce MacGregor focuses on the business direction and depth of the firm’s offerings. Working across a global network of eight offices, Bruce ensures that IDEO’s capabilities respond to — and challenge — evolving market conditions.

Bruce’s background blends engineering, strategy, and concept development. After training to be a mechanical engineer at the University of Alberta, he evolved into a role as vice president for western Canada at a multinational franchise company before moving to California to oversee the western U.S. region. That move provided him the chance to return to school at Stanford University, where he received his master’s. Bruce’s graduate studies enabled him to re-engage with the world of design and led him to IDEO through David Kelley, who founded the firm and co-founded Stanford’s d.school.

At IDEO, Bruce has worked with a wide range of organizations, from start-ups to Fortune 100 companies, in health care, consumer electronics, food and beverage, consumer goods, and other industries. He has contributed to leading-edge designs and provided strategic guidance to companies such as Cargill, Samsung, Shimano, and Nestle. He balances out his work life by spending time with his wife and two children. He enjoys traveling, skiing, mountain biking, and lecturing at Stanford.