Axel, an Austrian-Swede, brings more than 10 years of design and innovation experience to IDEO. He co-leads the Munich studio is a partner with IDEO. Trained as an industrial designer, Axel has designed products, services, and strategies for many of the world’s leading companies and brands. These projects have ranged from turnkey product development to innovation strategy in the areas of consumer electronics, transportation, furniture, and (of course) health.
Before he joined IDEO in 1995, Axel worked for a design and technology start-up in the UK and as an internal innovation consultant for Whirlpool Europe in Italy. He received his bachelor’s degree in industrial design from the Rhode Island School of Design. He also studied industrial and graphic design at the Art Center College of Design in Pasadena, Calif. He speaks English, German, Swedish, Italian, and some Spanish—and has addressed the topics of design and innovation for clients and academic institutions on many occasions.