Andréa is a Design Director at IDEO in Europe and co-leads the global brand strategy discipline. She is passionate about helping businesses bridge great strategy and brilliant creative work to build robust brands ranging from baby care to financial services. A published author and in-demand speaker at TEDx Munich and conferences around the globe, she speaks enthusiastically in two languages (English and French) about brand strategy, media, and design thinking.
Andréa started her career as a TV and radio journalist before moving toward helping launch new print, television, and online brands in a shifting, confused, and thrilling global media landscape. While interning at a large advertising agency, she realized she didn’t have the patience for old models of brand building. She spent a year working as a bartender in a seedy Parisian bar, which she still considers her most challenging job to date.
She holds a master’s degree from the London School of Economics.
Andrea keeps a blog at Wanderings + Wonderings.
Andréa Mallard's Videos
"Creativity for the Cautious" - at the Digital Innovators' Summit 2011 in Berlin, Germany.