IDEO Introduces PATTERNS, Starting with ‘Business in Beta’
PATTERNS is an ongoing effort that lets the IDEO team share some of the common insights we see bubbling up across projects, as well as out in the world. They are a foundation for intuition. A way to elevate insights to the level of cultural impact. And a way to tap into IDEO's collective intelligence to do better work for our clients — even faster.
IDEO kicks off PATTERNS with Business in Beta by Colin Raney, who considers how to build a business around a new-to-world concept or in an unknown market. He asks, How do you figure out what customers need when you’re delivering an experience they’ve never seen before? Join the discussion here.
Visit the PATTERNS site here.