Embracing Risk to Learn, Grow and Innovate
Spring 2007
As an innovator, you’ve likely encountered some of the most challenging and risky problems in the world of business. Let’s grow this lagging brand. Let’s envision the future of our market. Let’s connect to a whole new set of users and customers. When it comes to generating business growth by bringing new things into the world, the stakes are high, and risk is everywhere.
About the Author
Ryan Jacoby, an associate partner, is passionate about applying design thinking to business strategies for growth. Ryan helps lead IDEO's design for business efforts, and coordinates knowledge sharing and tool development across all of IDEO's business factors practitioners.
Diego Rodriguez is a partner at IDEO and leads its Palo Alto location. He formerly led IDEO’s Global Business Factors group. He works with clients on issues involving venture design, organizational processes, and marketing.