Embracing Risk to Learn, Grow and Innovate
Spring 2007
As an innovator, you’ve likely encountered some of the most challenging and risky problems in the world of business. Let’s grow this lagging brand. Let’s envision the future of our market. Let’s connect to a whole new set of users and customers. When it comes to generating business growth by bringing new things into the world, the stakes are high, and risk is everywhere.
About the Author
Diego is a pioneer, advocate, and practitioner of design thinking. He is a partner at IDEO and a founding professor and member of the board at the Hasso Plattner Institute of Design at Stanford University (a.k.a. the d.school).
Ryan co-leads IDEO’s New York team and leads the firm’s Business Design discipline globally. He is passionate about designing new experiences for users and growth businesses with clients.