Designing Systems at Scale
When attempting to solve wicked problems, creative thinkers must design systems that influence people’s behaviour on a mass scale.
Every ecosystem is comprised of both micro and macro elements, and when any element gets out of whack, the rest of the system suffers. In too many cases, products and services are conceived to impact massive change, yet the offerings lack an awareness of their overall systems
About the Author
Ilya Prokopoff is an IDEO partner and co-leads the firm’s Transformation practice, which helps clients use the tools and methods of design to work in new ways, address the challenges of the future, and effect change within their organizations.
Fred Dust is a partner and a practice lead at IDEO. Fred leads Systems at Scale, the group responsible for helping clients with large systemic infrastructural questions from governmental shifts, to behavior change, and beyond.