The Latest

CEO Tim Brown is using his blog to share ideas about design thinking.

Thinking like a designer can transform the way you develop products, services, processes—and even strategy.

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"In the world of 'design thinking,' acknowledging risk is the first step toward taking action, and with action comes insight, evidence, and real options."

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From "The Deans of Design": "They still do excellent product designs, but IDEO also helps companies to work through the complex issues of innovation, particularly the front end where ideas are generated, gathered, and turned into product and service concepts."

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Designing Interactions captures the stories and viewpoints of 40+ industry insiders—including author and IDEO founder Bill Moggridge—in a book, DVD, and website.

Filled with engaging stories of how companies such as Kraft and Procter & Gamble have incorporated IDEO's thinking to transform the customer experience, The Ten Faces of Innovation is an extraordinary guide to nurturing and sustaining a culture of continuous innovation.

Thoughtless Acts? is a book by Jane Fulton Suri and IDEO that invites you to notice the subtle and amusing ways that people react to the world around them.

"In order to do a better job of developing, communicating, and pursuing a strategy, the head of IDEO says, you need to learn to think like a designer. Here's his five-point plan for how to make the leap."

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"IDEO redefined good design by creating experiences, not just products. Now it's changing the way companies innovate."

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IDEO Method Cards show 51 of the methods we use to inspire great design and keep people at the center of our design process. Each card describes one method and includes a brief story about how and when to use it.

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In The Art of Innovation, Tom Kelley, general manager of IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.