Where do the advertising world and IDEO intersect? Creativity Unbound’s Edward Boches describes places where agencies could gain inspiration from the process and methods of design.

How can large companies hold on to their core businesses while capturing growth opportunities? IDEO’s Tom Hulme talks to Forbes about the ways larger organizations can apply start-up strategies.

Metropolis features IDEO’s work in the public sector as the cover story of its June 2011 issue.

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China Entrepreneur magazine accompanies Paul Bennett, IDEO’s Global Chief Creative Director, on an innovation trip in Shanghai, and experiences the creative force in IDEO and reflects on the lost cultural consciousness in China. For the English-language version, click here.

《中国企业家》杂志跟随IDEO全球首席创意官Paul Bennett踏上在上海的创意体验之旅，感受着一个创新组织的强大气场和身为中国人遗失的文化自觉。

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Huffington Post writes on the benefits of bringing design thinking into the classroom. One place to start: the Design Thinking for Educators toolkit, a resource for teachers that adapts the process and methods of design specifically for the context of education.

Tom Hulme, a design director in IDEO London, took the 55th spot on a list of the UK’s top 100 “digital power brokers from innovators to investors.”

OpenIDEO, IDEO’s open innovation platform, and Grover’s Number Special, a Sesame Street iPhone app designed in collaboration with IDEO, both won Webby Awards in the Community and Games-Tablet & All Other categories, respectively.

IDEO’s Ilya Prokopoff contributes his thoughts to the World Economic Forum’s Forumblog.org about his time at WEF Latin America. The event was held April 27-29 in Rio de Janeiro. Read his posts here, here, and here.

In “Meta Design” Designaré talks to Tim about working with the government, sustaining an innovative culture, and leadership lessons learned.

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Condé Nast Traveler covers Air New Zealand’s economy-class makeover and IDEO’s involvement in the overhaul. “We realized that we could be the first airline to break through the barrier,” says Air New Zealand’s Norm Thompson.

IDEO’s Boston studio was filmed as a part of the Boston ABC affiliate WCVB’s Chronicle news show. The segment was titled, “Why We Buy,” and explored what motivates consumers to spend. IDEO talks about the retail experience and gives viewers a look at parts of the design process in this segment.

Pascal Soboll is interviewed about IDEO’s work with BBVA.

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David is interviewed about leadership and the role of empathy in developing people. He talks about the need for creative confidence – the belief in one’s own creative capabilities – and how a design approach can help to hone this skill.

Cool Tools calls the Method Cards “a great resource for people interested in finding new ways of thinking and brainstorming solutions.”

By Kara Johnson

IDEO’s Kara Johnson writes an article on punk manufacturing, which she defines as “modern craft. It’s the idea that people want, to some extent, to create the stuff they buy or use, even if it is mass-produced.” She believes that “as punk manufacturing begins to gain influence, it will help designers and the people they work with set a new standard for manufacturing and a new type of market.”

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