Fortune magazine Names Valerie Casey a ‘Guru You Should Know’
Fortune
Fortune has a round-up of the next generation of management experts who are changing the way business gets done. Among the group is IDEO’s Valerie Casey, who founded the Designers Accord, a global coalition of designers, educators, researchers, engineers, and corporate leaders, working together to create positive environmental and social impact. More than 100,000 people and organizations, including Johnson & Johnson Consumer Products and Adobe, have signed on.
Read the article here.
Businesses Take a Page from Design Firms
The Wall Street Journal
Phred Dvorak reports on how New York’s Memorial Sloan-Kettering Cancer Center tapped IDEO to help make the chemotherapy process easier on patients. The hospital enlisted designers “to look at problems differently,” said Wendy Perchick, head of strategic planning and innovation, in the article. IDEO’s process “was the first time for us to see [chemotherapy] through patients’ eyes,” she added.
Tim Brown on the Lessons of His Career
The McKinsey Quarterly
McKinsey’s Lenny Mendonca and Stanford professor Hayagreeva Rao speak with Tim Brown about his perspective on innovation at IDEO and at other organizations. In the article, he focuses on the role of leadership in stimulating creativity, the barriers that sometimes inhibit it, and the incentives that really help to generate new ideas. He also discusses opportunities to innovate in public services and the promise of user-generated online content.
Read the article here.
Bruce Nussbaum on Recessions as Opportunities for Innovation
BusinessWeek
Bruce Nussbaum blogs about why a deep recession can be a great opportunity for innovation. With a nod to IDEO’s Tim Brown, Nussbaum suggest we’ll see big changes in consumer behavior, pointing to a potential shift from spending to saving through such initiatives as Bank of America’s Keep the Change.
Read the article here.
Gizmodo on IDEO Labs’ ‘Ridiculously Large, Continent-Spanning’ Rube Goldberg Machine
Gizmodo
Tagged under “ambition,” Gizmodo marvels at IDEO Labs’ Global Chain Reaction. Blogger Adam Frucci writes, “Sure, we’ve seen a number of fun Rube Goldberg devices in our day, but none with the scale and ambition of this one made by IDEO.” For the video of the contraption, visit IDEO Labs.
Read the article here.
A Meeting of Minds: Entrepreneur Tomohisha Miyauchi Talks with IDEO’s Bill Moggridge
CNBC
Entrepreneur Tomohisha Miyauchi asks IDEO’s Bill Moggridge about being a successful international business player in a competitive environment. Follow Miyauchi’s journey through Star Alliance and CNBC.
Read the article here.
IDEO Collaborates with Ford and Smart Design to Create an EcoGuide for Hybird Autos
Ford’s SmartGauge with EcoGuide gives hybrid owners a more-connected, fuel-efficient driving experience by coaching them on how to optimize performance of the 2010 Ford Fusion and Mercury Milan hybrids. IDEO and Smart Design collaborated with Ford on the project, and brainstorming sessions with the IDEO team led to more than 100 ideas about information to display.
Read the article here.
Identifying Customers’ Underlying Needs Can Keep an Organization Up During a Downturn
Management Today
James Moed, a Business Factors strategist at IDEO in London, explains how successful organizations navigate a downtown. Seeing a recession as an opportunity can lead to smart new initiatives.
Read the article here.
Mark Jones and Fran Samalionis Explain How to Move an Organization from Idea to Execution
BusinessWeek
Ideas are a dime a dozen, while getting new services to market is a rare commodity. IDEO’s Mark Jones and Fran Samalionis explain their strategies for execution.
Read the article here.
Jocelyn Wyatt on Social Capital Markets 2008
Social Capital Markets 2008 blog
In Jocelyn Wyatt’s blog entry from Social Capital Markets 2008, she writes about her pleasant surprise in hearing speakers respond to the need for systems, as well as products, to be designed.
Read the article here.
Creativity and the Role of the Leader
Harvard Business Review
In the October issue of the Harvard Business Review, Diego Rodriguez, a partner at IDEO, talks about dealing with the “lone inventor myth.” In the article “Creativity and the Role of the Leader,” Diego asks readers to consider the examples of InnoCentive, Mozilla, and Wikipedia. “All are contexts that bring in lots of contributors,” he explains. “And the fundamental structure of such networked organizations is not centralized and top-down.” For more on Diego’s thinking and to access the full article, click here.
Tim Brown on Design Thinking in The New York Times
Design Thinking blog
The New York Times recently wrote about design thinking. Reporter Janet Rae-Dupree interviewed IDEO’s Tim Brown, and in his blog, Tim keeps the conversation going. Tim writes about the gray line between the traditional role of design and the more strategic contribution that design thinking can make. Join the discussion.
IDEO’s ‘Knowledge Sharing by Design’ at Web 2.0
eContent
Doug Solomon and Gentry Underwood recently presented at the Web 2.0 Expo in New York City. In their session on “Knowledge Sharing by Design,” they ask, “How can we empower project teams to communicate, collaborate, and build relations with people?”
Read the article here.
Interview with Valerie Casey about her vision for the Designers Accord
Fast Company
IDEO’s Valerie Casey talks with Fast Company about the Designers Accord, a movement she founded to encourage organizations to reduce their carbon footprints and raise social and environmental impact with their clients. In less than a year, the Accord has united 100,000 designers and firms from 100 countries, including recent adopters Adobe and Autodesk.
Read the article here.