Red Paper 02: Transformation Design
Design Council
The Design Council’s 2006 paper cites IDEO’s definitive work in organizational transformation: IDEO have sought to overcome the common problem of lack of follow-through by leaving behind the tools of their process, so clients can do for themselves what IDEO would have done for them.
Read the article here.
How P&G Conquered Carpet
BusinessWeek
Out of Procter & Gamble and IDEO’s ongoing collaboration have come a number of new products, from savvy overhauls of existing offerings to totally novel inventions. Included in the latter category is the Swiffer CarpetFlick—a new product going after a totally new market.
Read the article here.
A Laboratory for Insights
BusinessWeek
At IDEO, we manage a constant stream of experimental projects designed to expand our knowledge and create new intellectual property valuable to us and our clients.
Read the article here.
IDEO：以洞悉人性为设计主轴
SINA News
SINA News discusses IDEO, David Kelley, and the Stanford d.school.
Read the article here. (published in Chinese)
Strategy by Design
Fast Company
“In order to do a better job of developing, communicating, and pursuing a strategy, the head of IDEO says, you need to learn to think like a designer. Here’s his five-point plan for how to make the leap.”
“It’s remarkable how often business strategy, the purpose of which is to direct action toward a desired outcome, leads to just the opposite: stasis and confusion. Strategy should bring clarity to an organization; it should be a signpost for showing people where you, as their leader, are taking them - and what they need to do to get there. But the tool executives traditionally use to communicate strategy - spreadsheets and PowerPoint decks - are woefully inadequate for the task. You have to be a supremely engaging storyteller if you rely only on words, and there aren’t enough of those people out there. What’s more, words are highly open to interpretation - words mean different things to different people, especially when they’re sitting in different parts of the organization. The result: In an effort to be relevant to a large, complicated company, strategy often gets mired in abstractions.”
IDEO’s Collaborative Design Process
BusinessWeek
Tim Brown is interviewed on why it’s now necessary for consultancies like his to get involved ever-earlier in new-product development.
Read the article here.
Getting Connected
FORM
“Among the models in the new collection Emma may well look the most conventional, but as regards the technology inside it really is the most unconventional of the four.”
Empathic Research
Aircraft Interiors International
Empathic Research Can Help Uncover Latent Passenger Needs, by Alan South
How Will We Live in 2010?
Metropolis
Metropolis profiles IDEO’s work at the Stanford Center for Innovations in Learning and Memorial Hospital.
The Power of Design
BusinessWeek
“IDEO redefined good design by creating experiences, not just products. Now it’s changing the way companies innovate.”
“Kaiser Permanente, the largest health maintenance organization in the U.S., was developing a long-range growth plan in 2003 that would attract more patients and cut costs. Kaiser has hundreds of medical offices and hospitals and thought it might have to replace many of them with expensive next-generation buildings. It hired IDEO, the Palo Alto (Calif.) design firm, for help. Kaiser execs didn’t know it then, but they were about to go on a fascinating journey of self-discovery. That’s because of IDEO’s novel approach. For starters, Kaiser nurses, doctors, and facilities managers teamed up with IDEO’s social scientists, designers, architects, and engineers and observed patients as they made their way through their medical facilities. At times, they played the role of patient themselves.”
- “The Power of Design” by Bruce Nussbaum
IDEOLOGY
Health Forum Journal
“The in-house group was an intentionally motley collection—physicians, nurses, managers and support staff, even the resident chaplain. ‘Half of the value of our process,’ comments Ilya Prokopoff… ‘is bringing people together in the hospital who’ve never worked together before.’”
Read the article here.
Design Gets Real
Newsweek
“IDEO is at the forefront of a radical shift in the very concept of design, moving from inventing objects to analyzing and reshaping the way environments and customs mold our experiences.”
Q&A with Tim Brown
MIT Technology Review
Q&A: Tim Brown, CEO of IDEO, describes the interplay between technology and design-a process that, at its best, yields products that change the way people live and work.
Read the article here.