In this 3-minute Harvard Business Review video, Tom Hulme talks about why launching a prototype into the real world makes projects faster, lower cost, and less risky.

The task of telling time is increasingly dominated by smartphones. So where does that leave watchmakers? IDEO design director Blaise Bertrand weighs in on the questions watch manufacturers should ask themselves when designing timepieces for a connected world.

The Huffington Post’s Rana Florida interviews IDEO’s CEO and president, Tim Brown, in her business advice column, Your Start-up Life. In this week’s column, titled “Design Your Thinking”, she talks with Tim about organizational culture, integrative thinking, design iteration, and more. Read the full interview here.

As part of the IDSA 2012 International Conference in Boston, Massachusetts, IDEO — along with several other Cambridge and Boston-based design firms — will be hosting “offsites” on Thursday, May 16, 2012 from 4:30 p.m. EST to 8:30 p.m. EST for all conference attendees and IDSA members. For more information, visit the IDSA.org conference site.

IDEO.org, the nonprofit organization that grew out of IDEO’s work in the social sector, is now in its second year of existence. The organization announced the first three projects of the 2012-2013 and its new class of fellows here.

Tom Hulme writes about agility, serendipity, and connected networks for Wired UK. His article, “Serendipity Favours the Connected,” appears in the September 2012 issue of the magazine. Read the article here.