The Latest News
Sue Siddall Interviewed for CBN Weekly’s Figures Column
CBN Weekly
Sue Siddall, Location Lead for IDEO London, is interviewed for CBN Weekly’s Figures column extolling the inquisitive sprit of London, which inspires even the largest companies to try experiment and learn from their consumers’ reactions.
David Aycan on the Pursuit of an MVP
Harvard Business Review Blog
Design director and business designer David Aycan discusses Eric Ries’ The Lean Startup and the pursuit of a minimum viable product (MVP) in “Don’t Let the Minimum Win Over the Viable” on the Harvard Business Review Blog network.
Tim Brown in Harvard Business Manager
Harvard Business Manager
IDEO’s CEO and President, Tim Brown, is interviewed by Harvard Business Manager (Germany) in “We Need to Know More” about successful organizations and business models.
Designing Apps for the Arts
The Wall Street Journal
The WSJ highlights companies and venues that are helping arts-goers digitally curate their offline cultural experiences, saying the app revolution may be “best suited to the Lincoln Center, where it’s often hard to keep track of everything going on.” IDEO and the Lincoln Center designed the app that allows people to purchase tickets, learn more about the venue, create a personal calendar, and share events they’re attending with friends via Facebook and email.
David Kelley’s TED talk on Creative Confidence
TED
David Kelley spoke at TED2012, and now his talk on building creative confidence is posted on the TED site. Watch the video here.
What Corporations Can Learn from Start-ups
Impulse
In German business magazine Impulse, IDEO’s Leif Huff discusses how large corporations can learn from start-ups.
The Future of Digital Behavior
Mashable
At the 2012 Mashable Connect Conference, IDEO’s Duane Bray presented “6 Ways of Anticipating Future Digital Behavior” and points to current human behaviors that help us to see what the future might look like. Read more about the talk here.
IDEO’s Future of the Book Awarded a Webby
The Webby Awards
IDEO’s Future of the Book concept wins a Webby in the Experimental & Weird Category.
Webby Honorees include IDEO.org for Charitable Organizations/Non-Profits and GoGo Inflight Portal for Best Navigation/Structure.
From Blueprint to Genetic Code: The Merits of an Evolutionary Approach to Design
Rotman Magazine
IDEO CEO and president Tim Brown discusses how design is evolving away from a Newtonian model and toward a Darwinian model to meet the needs of an increasingly complex world.