The Latest News
The Development of Design Sensibilities
Effective design thinking entails more than applying design methods. To produce the best outcomes, organizations need to develop — and trust — peoples’ design sensibilities.
DESIGN THINKING IS RECEIVING a great deal of attention as increasing numbers of innovative organizations succeed in solving complex problems by creative means. In doing so, many of these firms implement specific “design methods” such as observational research, iterative prototyping and storytelling alongside more mainstream approaches. But as any professional designer will attest, design thinking entails much more than applying methods: to create value, methods must be applied together with design sensibilities.
In this article, Jane Fulton Suri and R. Michael Hendrix write about how organizations can produce the best outcomes by developing — and trusting — peoples’ design sensibilities.
‘Survival of the Smartest’: Bayer Contour
Lawrence Lloyd writes about Medical Design Excellence Award (MDEA) winners in “Survival of the Smartest.” The IDEO-designed Bayer Diabetes Care’s Contour USB blood glucose monitor is included in the article.
Bayer Contour USB Receives a Silver MDEA
Medical Design Excellence Awards
IDEO’s Robert Suarez Discusses Human-Centered Design With Mobile Behavior
In an interview with Mobile Behavior titled “Perspective: IDEO’s Robert Suarez on Mobile and Human-Centered Design,” Robert Suarez discusses trends in mobile technology and changes in user behavior.
Read the interview here.
Tim Brown at the Global Philanthropy Forum Conference
Redwood City, CA
IDEO’s Tim Brown spoke yesterday at the Global Philanthropy Forum Conference on the “Levers of Change” panel. His talk, “Design Thinking: Leveraging Ideas” is available to view here.
CNN Talks with Stacey Chang About IDEO’s Work with Air New Zealand
CNN Business Traveller
IDEO Receives Two Webby Award Honors
The Webby Awards
Your Health in 2020
In Your Health in 2020, IDEO’s Arna Ionescu explores the future of connected health care. She shows how new technologies seeded in the health industry will lead to significant improvements in patient care and overall health, and she demonstrates the power of integrated health systems in transforming the way we view wellness.
Read the article here. David Webster visualizes health trends in the form of a mind map. Connected health — seen as a network and a continuum — relies on the inherent links between technology and wellness.
Boston.com Inteviews Eileen Fisher About Her Revived Brand, A Collaboration with IDEO
In “A Classic Gets an Update,” Christine Liu interviews clothing designer Eileen Fisher about her company and its recent partnership with IDEO. According to Liu, the brand has “repositioned itself with a more modern direction, a restyling that gave the collection a much-needed breath of intergenerational appeal.”
David Kelley at Stanford’s Innovation Masters Series
Stanford University, Palo Alto, CA
June 16-18, IDEO founder David Kelley will be speaking about design thinking at Stanford’s Innovation Masters Series titled “Gaining a Competitive Advantage in an Uncertain Economy.”
For more information, click here.
The Eight New Rules of Customer Services
Paul Bennett’s interview with Australia’s Smart Company magazine titled “The Eight New Rules of Customer Services” discusses the importance of listening to consumers to create simple, meaningful service experiences.
Read the article here.