Following his visit the L’Oréal Melbourne Fashion Festival where he spoke on “Thoughtless Communications” and “The Future Consumer”, IDEO’s Paul Bennett appeared on ABC Lateline Business. He discussed how the fashion industry might re-consider the meaning of luxury, stating “I don’t think the luxury business is about selling products, I think the luxury business is about delivering service.”

Paul was also interviewed by ABC Radio National host Alan Saunders on the meaning of “small is the new big.”

Reporter Reena Jana talks with Tim Brown about approaches that businesses can use to influence behaviors on a micro level to gain benefits on a macro one. The gist: If design for behavior change can set a new course for society, why couldn’t it be good for business?

Read the article here.

By Tim Brown and David Fetherstonhaugh

The Economist is presenting a series of online articles about design thinking in the lead-up to the magazine’s “Ideas Economy: Innovation” event in Berkeley, California. IDEO’s Tim Brown and David Fetherstonhaugh write on the power of collective contribution.

Read the article here.

SXSW offers the unique convergence of original music, independent films, and emerging technologies. IDEO joins in with Ben Fullerton a panelist on “Design for the Dark Side” and Jennifer Leonard a panelist on “Design Fiction: Props, Prototypes, Predicaments Communicating New Ideas.”

March 11-12, The Economist is hosting a conference to explore how today’s challenges reflect customers’ fast-changing needs. At the event, IDEO’s Paul Bennett joins the discussion about how businesses need to start thinking of new ways to compete.

Click to the events / Posted: March 3, 2010