The Latest News
Paul Bennett on Australia’s ABC Lateline Business
ABC Lateline Business
Following his visit the L’Oréal Melbourne Fashion Festival where he spoke on “Thoughtless Communications” and “The Future Consumer”, IDEO’s Paul Bennett appeared on ABC Lateline Business. He discussed how the fashion industry might re-consider the meaning of luxury, stating “I don’t think the luxury business is about selling products, I think the luxury business is about delivering service.”
Paul was also interviewed by ABC Radio National host Alan Saunders on the meaning of “small is the new big.”
IDEO’s Tim Brown on How Design Can Change Behavior
Harvard Business Review
The Participation Economy
The Economist is presenting a series of online articles about design thinking in the lead-up to the magazine’s “Ideas Economy: Innovation” event in Berkeley, California. IDEO’s Tim Brown and David Fetherstonhaugh write on the power of collective contribution.
Read the article here.
IDEO’s Ben Fullerton and Jenn Leonard Present on SXSW Panels
SXSW offers the unique convergence of original music, independent films, and emerging technologies. IDEO joins in with Ben Fullerton a panelist on “Design for the Dark Side” and Jennifer Leonard a panelist on “Design Fiction: Props, Prototypes, Predicaments Communicating New Ideas.”