The Latest News
Brazilian Magazine Época Negócios Interviews Tom Kelley About Design Thinking
Época Negócios interviews Tom Kelley about design thinking as a movement set to redefine the landscape of the business world.
Phil McKnney Interviews Ford and IDEO About the Co-Innovation of Ford Fusion
Phil McKinney podcast
Phil McKinney moderates a podcast interview with Dave Watson from Ford and Steve Bishop from IDEO. They discuss their co-innovation project on the Ford Fusion — a collaboration resulting in the development of the next generation instrument experience. This interview addresses the challenges in creating breakthrough innovations inside large corporations, co-innovation approaches and benefits, human-centered design approaches, the value of prototyping, and keys to staying focused.
Change By Design on Fast Company's Best Business Books of 2009 List
Change By Design Tops BusinessWeek List of Best Design and Innovation Books
HCD Toolkit Highlighted on Boing Boing
‘Inspired Design is Essential — and All Too Rare’
The Wall Street Journal
In the Wall Street Journal, Gary Hamel writes about the power and importance of design, highlighting Tim Brown‘s take on design thinking. As Gary puts it, “Tim’s argument: design should be viewed instead as a fundamental business discipline that can produce insanely loyal customers and fat, chunky margins (and also help us solve global-scale challenges like pollution and poverty).”
IDEO Reimagines the Lowly Thermostat
Reporter Tim McKeough highlights the ideas of design director Martin Bone and IDEO materials expert Kara Johnson. “We were trying to study things that get overlooked,” explained Martin, noting that he’s dismayed by uninspired “everyday things like thermostats, switches, and plugs.” Kara Johnson adds that the redesigned thermostat is largely about making our interaction with such objects more human. The pair recently published the product, along with 11 other experiments, in I Miss My Pencil.
Read the article here.