Época Negócios interviews Tom Kelley about design thinking as a movement set to redefine the landscape of the business world.

Download the PDF

Phil McKinney moderates a podcast interview with Dave Watson from Ford and Steve Bishop from IDEO. They discuss their co-innovation project on the Ford Fusion — a collaboration resulting in the development of the next generation instrument experience.  This interview addresses the challenges in creating breakthrough innovations inside large corporations, co-innovation approaches and benefits, human-centered design approaches, the value of prototyping, and keys to staying focused.

Listen to the podcast here.
Read more about the interview here.
Learn more about IDEO’s work with Ford here.

Tim Brown’s Change By Design made Fast Company‘s list, “The Best Business Books of 2009.”

Read the magazine’s review of the book here.
Learn more about the full list here.

Tim Brown’s Change By Design tops BusinessWeek‘s “Best Innovation and Design Books of 2009” list.  I Miss My Pencil by IDEO’s Martin Bone and Kara Johnson is also recognized.

Read about the list here.

Boing Boing’s Cory Doctorow highlights IDEO’s Human-Centered Design Toolkit and its option for a free download. People across the Web have downloaded more than 23,000 copies of the toolkit.

In the Wall Street Journal, Gary Hamel writes about the power and importance of design, highlighting Tim Brown‘s take on design thinking. As Gary puts it, “Tim’s argument: design should be viewed instead as a fundamental business discipline that can produce insanely loyal customers and fat, chunky margins (and also help us solve global-scale challenges like pollution and poverty).”

For the full article, click here.
For information about Tim’s book on design thinking, Change by Design, click here.

Reporter Tim McKeough highlights the ideas of design director Martin Bone and IDEO materials expert Kara Johnson. “We were trying to study things that get overlooked,” explained Martin, noting that he’s dismayed by uninspired “everyday things like thermostats, switches, and plugs.” Kara Johnson adds that the redesigned thermostat is largely about making our interaction with such objects more human. The pair recently published the product, along with 11 other experiments, in I Miss My Pencil.

Read the article here.