IDEO’s Tom Kelley recently spoke at Bilbao’s Global Business Conference in Spain and was interviewed by two major Spanish publications, El País and El Correo.  El País is the most widely circulated newspaper in Spain.

“Nunca hay que malgastar una buena crisis,” El Correo (Read the full article in Spanish here)
“Con China sólo se puede competir con algo novedoso,” El País (Read the full article in Spanish here)

By Tim Brown and Jocelyn Wyatt

Designers have traditionally focused on enhancing the look and functionality of products. Recently, they have begun using design tools to tackle more complex problems, such as finding ways to provide low-cost healthcare throughout the world.  Businesses were first to embrace this new approach—called design thinking—now nonprofits are beginning to adopt it too. 

Read the article here.

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IDEO’s John Rehm will speak at the Design Thinking Symposium in Singapore, part of the Singapore Design Festival. His talk, “Design Thinking to Transform Your Organization,” will take place on November 18.

The USGBC, American Society of Interior Designers (ASID), and The Network of the Hospitality Industry (NEWH) together announced the winner of the first ever Sustainable Suite Design Competition. The competition showcased the best hospitality design strategies that boast environmental responsibility while enhancing the guest experience. Out of 65 professional design entries, IDEO and WATG took the top prize for their suite, Haptik.

For more information, click here.

IDEO’s intranet, The Tube, has been honored with an Intranet Innovation Award. The IIAs are global awards that celebrate new ideas and innovative approaches to the enhancement and delivery of intranets. The goal is to find these ideas (whether large or small), and to share them with the wider community. Gold Awards are given across four different categories, each focusing on a specific aspect of intranets. Platinum Award winners are then chosen to recognize the most extraordinary entries for the year.

To read more about the awards, click here.

IDEO’s Bill Moggridge will present his book and his experience in interaction design at User Friendly 2009 in Shanghai, China on November 14.

In the December issue of WIRED UK, Ben Hammersley writes about how IDEO approaches design thinking as a practical way to solve problems.

Read the full article here.
To read what editor-in-chief David Rowan said about IDEO, click here.

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More than ever, the challenges we face are global in nature. The call is now for us to find creative ways to cooperate, collaborate, and problem-solve for a better future.But how do we personalize these abstract problems? And how do we participate in shaping their solutions? It’s an enormous task for a single citizen, but a manageable undertaking when the efforts of individuals come together.

At IDEO, we feel this is an opportunity for design. “The Future” Present exhibition displays: experimentation, collaboration, evolution, and actionability. It is
a participatory space that invites visitors into our design process, which makes the abstract concrete and the seemingly unimaginable possible. It turns “making dreams come true” into simple action steps and allows people to engage with an approach we call design thinking.

IDEO’s “The Future Present” exhibition is at Midtown in Tokyo October 30 – November 3. The effort is part of Tokyo Design Week.

By Gentry Underwood

In “Social Software: The Other ‘Design for Social Impact,’” Gentry Underwood discusses the use of social software tools, from wikis to Facebook, in the corporate environment.

Read the article here.