The Latest News
IDEO Makes I.D. Magazine’s Annual Design Review 2009
Happy Birthday, Method Cards!
VisionSpring talks about their partnership with IDEO
BusinessWeek Interviews Kara Johnson
IDEO’s Boston office hosts “The Big Reset”
Gentry Underwood at Enterprise 2.0
San Francisco, CA
Why do many internal Web 2.0 systems fail to thrive? Is it culture? Fear of new technology? Unspoken rules around collaboration and competition? Designing solutions that work means finding triggers for individual motivation, insisting on simple and intuitive UI, and integrating into existing workflows. IDEO’s Gentry Underwood shares key insights derived from his experience building knowledge sharing systems internally in his talk, “How to build collaborative software that people will actually use.”
For more information about Gentry’s talk on June 24, click here.
Jocelyn Wyatt at the National Conference on Volunteering and Service
San Francisco, CA
On June 23, Jocelyn Wyatt will speak at the National Conference on Volunteering and Service in San Francisco. She will participate in two panel discussions – one on innovation and one on social intrapreneurship.
IDEO Introduces PATTERNS, Starting with ‘Business in Beta’
PATTERNS is an ongoing effort that lets the IDEO team share some of the common insights we see bubbling up across projects, as well as out in the world. They are a foundation for intuition. A way to elevate insights to the level of cultural impact. And a way to tap into IDEO’s collective intelligence to do better work for our clients — even faster.
IDEO kicks off PATTERNS with Business in Beta by Colin Raney, who considers how to build a business around a new-to-world concept or in an unknown market. He asks, How do you figure out what customers need when you’re delivering an experience they’ve never seen before? Join the discussion here.
Visit the PATTERNS site here.
Paul Bennett Featured on ‘Survival of the Fastest’
Paul Bennett was interviewed on Survival of the Fastest. The initiative is the product of a partnership between London Business School, the Daily Telegraph and Google, and aims to provide “unique bite-sized insights contributed by some of the UK’s leading organisations.”
iGoogle Showcase Highlights Tim Brown and Design Thinking
IDEO’s Tim Brown is part of a new iGoogle launch of homepages created by world-renowned celebrities and thought leaders, including Al Gore, Arianna Huffington, and Dave Matthews. Add some of Tim’s favorite gadgets to your own homepage with just a click. There are sketches of IDEO mind maps, photos of our global offices, updates from Tim’s blog about Design Thinking, as well feeds from his top online picks, including Bringatrailer.com for finding great vintage cars.
Core77 Reviews I Miss My Pencil
The Financial Times on Designing Medical Devices
Financial Times reporter Sarah Murray spoke with IDEO’s Sabine Müllauer, based out of IDEO’s Munich office, about designing medical devices. In the article, Sabine explained, “The concept of old age has changed significantly in last few decades. They’re working, very active, participating in sports and starting businesses … So it’s really extremely important to have a next generation of designs for this age group.”
Read the article here.
The Demise of ‘Form Follows Function’
International Herald Tribune
Design critic and columnist for both the International Herald Tribune and The New York Times, Alice Rawsthorn wrote about the notion of “form follows function.” For the article, she spoke with Kara Johnson, a material scientist and co-author of the book I Miss My Pencil. In the story, Kara explains that “people are always ready for new or better or more sophisticated experiences — digital and physical.” For Kara, “the role of the designer is to make them simple and meaningful.”