By IDEO and San Francisco Magazine

In “News Flash from the Future: What Will Journalism Look Like?” in the June issue of San Francisco Magazine, IDEO sketched out fourteen scenarios for the future of news.

The once profitable news industry is teetering on the brink. The recession has battered advertising. Dailies are folding. Printing the New York Times for a year costs twice as much as sending every subscriber a free Kindle. The Daily Show is a more trusted source than network news. And consumers have been marginalized in media dialogue about how to save journalism.

Yet how we define and experience news can—and should—change for the better, if we ground ourselves in what people really need and want. The next four pages showcase two environments that put the future of news in the context of our daily lives. In these scenarios, we see that information has become even more personalized and hyperlocal—and, paradoxically, more communal, participatory, and global. Journalism is more like having a conversation. People speak with unique voices, take ownership of content, and establish credibility, which in turn enables strong communities in which news can thrive. Anything that’s notable to a person in a particular moment and place becomes newsworthy.

To read San Francisco magazine’s story about IDEO’s process and the creation of the “future of news” scenarios, click here.

Download the PDF

IDEO’s Ted Howes was part of the final panel at Greener by Design 2009. As part of the “Designing for Energy Efficiency” panel, Ted explained that “In the real world, people don’t want energy efficiency; they don’t think about ROI [return on investment].” “You have to build on what people care about,” he said.

To read a Reuters article about the panel, click here.

Egill Helgason, the host of the Icelandic TV show “Silfur Egils,” interviewed Paul Bennett of IDEO. The show aired May 17, 2009 on the RÚV TV station.

View the interview in three parts: Part 1 / Part 2 / Part 3

Every year Miami-based research firm Universum publishes a list of where B-school students most want to work for an exclusive Fortune.com list. This year, IDEO ranks fifteenth on the list.

To read the article inl Fortune, click here.

Mat Hunter will speak on a panel hosted by The Foundation Forum, entitled “The Last Thing We Need Right Now Is Innovation.” Mat will pose the question of whether or not we’re focusing our innovation efforts on the right challenges. The talk will take place on Tuesday, May 19, 6:30 to 8:15 pm GMT at The Arts Club in London.

On May 15, Tim Brown will participate in the Talking Design series, chaired by Alice Rawsthorn at the Victoria and Albert Museum, where he will discuss IDEO’s work in redefining industrial design and pioneering concepts of service design. Read more about the event here. Or, follow Tim’s blog about design thinking.

Northwestern University’s Kellogg School of Management will present Tom Kelley with its annual award for distinguished leadership on May 19.

文  Richard Kelly（IDEO亚太区总裁）


增长市场的关键不在于对科技研发主导的产品进行逐步的改善和优化，真正的业务增长来自于对用户的理解：揭示消费者未被满足的、未被提出的需求，然后满足这些需求

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Download the English translation here.

By Richard Kelly

In China-based Business Watch, IDEO’s Richard Kelly writes about what happens when China shows the world its design-driven innovation, rather than merely its technology-based R&D innovation. He explains why a human-centered approach to design is so well suited to the Chinese market, where consumers have a rapacious appetite for new experiences and accelerated learning.

Download the full article here.
Download the article in Chinese here.

Ideas Project interviews Tim Brown about how communications technology has turned consumers into participants who add intrinsic value to products and services. The site highlights big ideas about the future of connected communications, and the connections between those ideas. To read more about consumers as participants, follow Tim’s blog.

Jocelyn Wyattt and Doug Solomon will speak at the Council on Foundations annual conference in Atlanta in a session titled “Innovative Approaches to Increase Effectiveness and Social Impact” on May 3.

Reporter Karen Katz talked with Arna Ionescu, co-leader of the Connected Health group, about how design firms are being asked to build “use scenarios.” “A lot of companies,” explained Arna, “are looking into what they can do with the basic 160 character text message, such as reminders or staying in touch.”

For more about how to strike a human-focused balance when incorporating technology into health care, read the full story. Arna also talked about IDEO’s work with the National Campaign to Prevent Teen and Unplanned Pregnancy and how the team used mobile, web and analog channels.