The Deans of Design

articles / Posted: September 24, 2006

The Deans of Design

U.S. News & World Report

— James M. Pethokoukis

From "The Deans of Design": "They still do excellent product designs, but IDEO also helps companies to work through the complex issues of innovation, particularly the front end where ideas are generated, gathered, and turned into product and service concepts."

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Fireside Chat: John Maeda and Diego Rodriguez

articles / Posted: September 14, 2006

Fireside Chat: John Maeda and Diego Rodriguez

37signals

Why does simplicity matter? This roundtable discussion on the topic between John Maeda, designer, author, and MIT professor, and Diego Rodriguez, IDEO business factors lead, instructor at Stanford University, and author of the Metacool blog.

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Going Deeper, Seeing Further

Articles / Posted: September 1, 2006

Going Deeper, Seeing Further

Journal of Advertising Research

— Jane Fulton Suri and Suzanne Gibbs Howard

Going Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design September 2006

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