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How Will We Live in 2010?
Metropolis profiles IDEO’s work at the Stanford Center for Innovations in Learning and Memorial Hospital.
The Power of Design
“IDEO redefined good design by creating experiences, not just products. Now it’s changing the way companies innovate.”
“Kaiser Permanente, the largest health maintenance organization in the U.S., was developing a long-range growth plan in 2003 that would attract more patients and cut costs. Kaiser has hundreds of medical offices and hospitals and thought it might have to replace many of them with expensive next-generation buildings. It hired IDEO, the Palo Alto (Calif.) design firm, for help. Kaiser execs didn’t know it then, but they were about to go on a fascinating journey of self-discovery. That’s because of IDEO’s novel approach. For starters, Kaiser nurses, doctors, and facilities managers teamed up with IDEO’s social scientists, designers, architects, and engineers and observed patients as they made their way through their medical facilities. At times, they played the role of patient themselves.”
- “The Power of Design” by Bruce Nussbaum
Red Dot Design Awards
IDEO’s receives Red Dot Awards for work with Lufthansa and Zyliss.
High Design Quality:
- Lufthansa Nice System: Elegant remote control for in-flight entertainment
- Zyliss Salad Spinner: A stylish way to clean your leafy vegetables, in two sizes.
- Zyliss Mandoline: Slice fruits and vegetables cleanly and safely