Each year, the best in design is honored with the Industrial Design Excellence Awards (IDEA), presented by the Industrial Designers Society of America and sponsored by BusinessWeek. In 2003 IDEO has topped the IDEA list again, winning eight awards in research, user interfaces, consumer products, and medical devices.

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IDEA Gold:

• Gyrus Diego System (Research): Surgeons helped design this otolaryngology tool
• Logitech Pocket Digital Camera: Ultrathin and stylish pocket camera
• Zinio Reader: Defining the experience of reading magazines on your computer

IDEA Silver:

• Evenflo Triumph Convertible Car Seat: Car seat boasts safety, comfort, and ease of use
• Medtronic N’Vision Programmer (Research): Handheld control of implantable pain management devices
• IDEO Method Cards (Research): 51-card deck of user observation techniques

IDEA Bronze:

• Healthtech BodyGem: Measure resting metabolic rate quickly and accurately
• Logitech QuickCam for Notebooks Pro: Web camera with integrated, fold-up notebook mount