The Latest News
Q&A with Tim Brown
MIT Technology Review
Q&A: Tim Brown, CEO of IDEO, describes the interplay between technology and design-a process that, at its best, yields products that change the way people live and work.
Read the article here.
Bringing Real World Context into the Focus Group Setting
Chapter 8 of Focus Groups: Supporting Effective Product Development (Taylor & Francis, London 2003) edited by Jon Langford and Deana McDonagh