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IDEO Gives Technology a Human Touch
San Jose Mercury News
“IDEO Gives Technology a Human Touch, Design Firm’s Lesser Known Division Makes Life Comfortable”
Brooklyn, New York.
Copyright 2000 ACM
Prototyping is the Shorthand of Design
IDEO: Masters of Innovation
This book documents the history, culture, and work product of the world’s most successful design consultancy. With over 200 color photographs and illustrations, and essays, interviews, and case studies, IDEO: Masters of Innovation tells the story and shows the work of the most talked-about design firm ever.