In a Q&A with Bill Moggridge, he notes, “I believe you have to have both excellent design that people like or fall in love with, and you also have to have the systemic approach that looks at the entire experience.”

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By Paul Bennett

“Channeling the needs of consumers and making sure that they see themselves somehow in the process and the end result is how brands are starting to win.”

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Tim Brown talks about how IDEO is applying its design know-how to foster innovation in the service, travel, and social sectors.

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By Peter Coughlan and Ilya Prokopoff

IDEO’s Peter Coughlan and Ilya Prokopoff address methods to proactively manage change within organizations and complex systems, including the healthcare industry.

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“IDEO is messing with the DNA of the planning process. They’re changing it from a concrete process of infrastructure and building to an imagined one of narrative and identity; they’re exchanging the idea of a place for place itself.”

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By Devorah E. Klein, Gretchen Wustrack, and Amy Schwartz

IDEO explores ways to apply design thinking to the problem of medication adherence. The result? A generative framework that can be used to create real solutions.

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“From the computer mouse to the newest Swiffer, IDEO is the firm behind the scenes.”

“When you’re the chief executive officer of one of the planet’s most influential design firms, you can’t help but notice compelling design-such as the object in which IDEO’s Tim Brown and a visitor are sitting this summer morning. Right inside the front door of the two-story lobby at IDEO’s Palo Alto, Calif., headquarters is a 5-foot-high, open-roofed, Corian-shelled, cylindrical micro-conference room. It’s sort of a 21st-century version of a yurt, the sturdy, all-weather tent of the Mongolian nomads. The yurt is not an IDEO design, though. Brown spotted the Steelcase-created prototype at a design show last year and just had to have it. Yet the technoyurt represents a core IDEO design principle: creating something tangible as a launching pad for further exploration and innovation. “It’s not talking about what may be; it’s actually creating and building it,” Brown says. “Something you can walk into. It’s that ability to make new ideas tangible that makes design useful.”

Read the article by James M. Pethokoukis here.

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Why does simplicity matter? This roundtable discussion on the topic between John Maeda, designer, author, and MIT professor, and Diego Rodriguez, IDEO business factors lead, instructor at Stanford University, and author of the Metacool blog.

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By Jane Fulton Suri and Suzanne Gibbs Howard

“Going Deeper, Seeing Further: Enhancing Ethnographic Interpretations to Reveal More Meaningful Opportunities for Design” appeared in the September 2006 issue of JAR.

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David Kelley talks about design thinking, prototyping, Silicon Valley, and ways to foster creativity within an organization with former Stanford University d.school students Julio Vasconcellos and Matt Wyndowe, as part of the ‘iinnovate’ podcast series.

Listen to the podcast here.
Note: Requires Quicktime. Download Quicktime here.

By Arna Ionescu

“We rely heavily on prototypes, because though it’s relatively easy to guess how users will interact with a system that runs on a standard computer with a keyboard and mouse, with novel input devices, there’s little on which to base such a guess.”

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With IDEO Prototypes the Future, The Palo Alto Art Center explores IDEO’s iterative and future-facing approach to innovation through design, June 22–September 10, 2006.  IDEO Prototypes the Future is the first exhibition to present a comprehensive collection of IDEO’s concepts and prototypes, representing work from the past twenty years with more than 75 individual pieces. Spanning conceptual objects to time-based media, the exhibit builds awareness about IDEO’s hand in expanding the terrain of design beyond industrial objects to social and educational domains. IDEO Prototypes the Future is presented in conjunction with ISEA (International Symposia of Electronic Art) Symposium, which takes place August 6–12, 2006, in San Jose.

A public opening reception will be held at The Palo Art Center the evening of June 22, 2006, from 6–8:30 pm. Admission is free. Docent-led tours, “Art Dialogues,” will be offered every Saturday at 2pm at no charge during the exhibition. In addition, a series of associated programs will be held at the Palo Alto Art Center.

Podcast:
Design Thinking Out Loud: Exploring Innovation and Creativity with IDEO:
Panel members include IDEO CEO and President Tim Brown and Cofounder Bill Moggridge
Moderater: Geoffrey Moore, author of Crossing the Chasm and Dealing with Darwin: How Great Companies Innovate in Every Phase of their Evolution

Lecture:
Design Thinking: The Historical Perspective:
Barry Katz, Design Historian / California College of the Arts and Stanford University
August 3, 2006 / 7–9pm, Palo Alto Art Center

Lecture:
Sustainability: A Lens for Design: Bob Adams / IDEO
August 31, 2006 / 7:30–9pm, Palo Alto Art Center

By Paul Bennett

IDEO’s creative director Paul Bennett calls for a halt to the nonsensical buzzwords that have overrun branding and marketing, and makes a case for a return to “simple stories” and “truths well told.”

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As more businesses adopt ethnography as a way to uncover people’s needs and spark innovation, work like that of IDEO for Marriott stands as proof of process. Also featured is Jane Fulton Suri, IDEO’s director of human factors.

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The Humatrope reconstitution device, designed by IDEO for Eli Lilly and Co., Pharmaceutical Delivery Systems, is used to mix a diluent with a human growth hormone powder and subsequently used for injection. More on the silver award can be found here.