The Latest News
Return of the Easy Rider
BusinessWeek
The story of how IDEO and Shimano created an opportunity for the entire bike industry with the Coasting experience platform.
Read the article here.
Davos Summers in Dalian, China
BusinessWeek
“This melting pot of company executives (over 1,700 from more than 90 countries) spent three days discussing all aspects of business and the economy… .”
Read the article here.
Play It Again, Nokia. For the 3rd Time.
The New York Times
IDEO’s human factors and interaction design work on the Nokia N-Gage multiplayer gaming service is highlighted in this New York Times Technology feature.
Read the article here.
Leadership and Innovation in a Networked World
innovations
“At its best, innovation is more than a team sport - it is a networked, collaborative adventure.”
IDSA and BusinessWeek Magazine’s 2007 IDEA Awards
Each year, the best in design is honored with the Industrial Design Excellence Awards, sponsored by BusinessWeek and presented by the Industrial Designers Society of America.
In 2007, IDEO topped the list of IDSA award winners, with seven IDEA awards and four of the five total Catalyst awards granted. Winning designs ranged from screen-based interactions to financial services to industrial design.
Read the article here.
IDEA Gold:
- Eclipse Jet Cabin and Cockpit Research: Uncovering pilot needs and behaviors for a new high-performance jet
- Eclipse Cockpit Interaction: An optimized instrument panel that is intuitive, streamlined, and motion efficient
- Calypso 4D Localization System: An approachable and material-smart radiation therapy device
- Samsung LCD Monitor Mobius: A triple hinge provides ergonomic adjustability and flat packability
IDEA Silver:
- Eclipse 500 Very Light Jet:
A space-efficient and user-friendly interior configuration
IDEA Bronze:
- Olivetti My_Way Printer: A portable, Bluetooth-enabled printer with guided interactivity
- Bank of America Keep the Change Research: Revealing a new way to help baby-boomer women with kids save
Catalyst:
- Pangea Organics: A packaging and identity program that tripled revenues
- Bank of America Keep the Change: A banking concept that attracted 2M people in the first year
Catalyst, Honorable Mention:
- Eclipse 500 Very Light Jet: A high-performance jet that has been sold in record-breaking numbers
- LifePort Kidney Transporter: A high-tech organ transport solution now used worldwide
The Eclipse: Safety by Design
BusinessWeek
An in-depth look at the collaboration between IDEO and Eclipse Aviation that yielded a best-selling and award-winning high-performance jet.
Read the article here.
Product Experience
IDEO human factors specialist Katja Battarbee contributed to Product Experience in Chapter 19, Co-experience: Product Experience as Social Interaction (co-written with Ilpo Koskinen).
Buy the book here.
IDEO Selects: Works from the Permanent Collection
Cooper-Hewitt National Design Museum, New York, NY
June 22, 2007-January 20, 2008
Guest-curated by IDEO, the “IDEO Selects” exhibition features more than 30 objects from the Cooper-Hewitt’s archives organized under the rubric of “design thinking.”
Question Everything
HOW Magazine
A friendly Q&A with IDEO’s Jane Fulton Suri, author of Thoughtless Acts, Download the PDF
TEDTalks: David Kelley
TED
The Future of Design is Human-Centered: IDEO’s David Kelley says that product design has become much less about the hardware and more about the user experience.
Watch the video here.
A Traditionalist Walks a Fine Line
The Wall Street Journal
Shoemaker Allen Edmonds Aims to Reach Younger Men By Touting Old-School Quality
Read the article here.
TEDTalks: Paul Bennett
TED
Design is in the Details: IDEO’s Paul Bennett explains that design doesn’t have to be about grand gestures, but can solve small, universal and overlooked problems.
Watch the video here.
Embracing Risk to Learn, Grow and Innovate
Rotman Magazine
“In the world of ‘design thinking,’ acknowledging risk is the first step toward taking action, and with action comes insight, evidence, and real options.”
As an innovator, you’ve likely encountered some of the most challenging and risky problems in the world of business. Let’s grow this lagging brand. Let’s envision the future of our market. Let’s connect to a whole new set of users and customers. When it comes to generating business growth by bringing new things into the world, the stakes are high, and risk is everywhere.
Prototypes as (Design) Tools for Behavioral and Organizational Change
The Journal of Applied Behavioral Science
“This article promotes the idea that prototyping,a method regularly employed in the design and development of products and services, is a powerful means to facilitate organizational
development and change. The authors present three objectives related to prototyping that facilitate behavioral change within organizations. These objectives include building to think - creating tangible expressions of ideas enables organizational thinking to develop concretely through action; learning faster by failing early (and often) - making things tangible allows small, low-impact failures to occur early,resulting in faster organizational learning; giving permission to explore new behaviors - the presence of a prototype encourages new behaviors, relieving individuals of the responsibility to consciously change what they do.”
