The Digital Shop
Tell a friend about IDEO
A creative technology studio made up of software developers, interaction designers, product engineers and entrepreneurs, the D.Shop’s stock in trade is building with code.
Launch to Learn
Our operating principle is to prototype new ideas with a hypothesis-driven, test-in-market process. Whether testing new ideas with 10 or 10,000 people, we build with an eye toward quick learning and iteration.
Hardware Meets Software
We love making physical products come alive through networked, software-enabled experiences.
We design tools that allow teams to work more effectively: from platforms for prototyping to apps that capture insight from user research.
Research and Development
We experiment and explore constantly. Not just because it’s fun—though there’s plenty of that to be had, too—but because it helps us push the edges of our digital practice, enabling us to expand IDEO’s offering, advance our capabilities, and produce viable early-stage products.
Digital Shop in the News
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Brad SimpsonBrad is a Principal Mechanical Design Engineer in the Digital Shop at IDEO. He focuses on both deep mechanical design challenges from technical concepting through manufacturing as well as building and designing digital experiences.