So many of the world’s daily activities rely on technology that, when it comes to designing digital experiences at IDEO, we see no boundaries among platforms. Our team uses hardware, software, Web and mobile elements, and interactive media — whatever it takes — to develop entirely new, effective means for people to share, create, and communicate.

We believe that every industry has the potential to adapt, respond, and grow its digital solutions in ways that were never before possible. With support from IDEO’s engineering, business design, and communications experts, as well as outside tech partners, we work with clients in fields as diverse as transportation and retail to understand and explore the digital world and to determine which options will best suit their customers. Recently, we helped PNC Bank define online banking for Gen Y, Sesame Street bring its classic children’s characters to the iPhone, and an Internet entrepreneur seed future tech invention in Europe.

Mobile Technologies
Instant, persistent access to information and perpetual interconnectedness are changing the way people behave. We embrace the responsibility that comes with designing in mobile contexts, given its potential impact and influence in global society—and have a long track record of creating experiences that allow people to thrive on the go. Over 30 years, our work has expanded from the design of mobile devices and applications to include strategies, services, interactions, and near-future visions. We evolve as the industry evolves, by understanding and working with partners as diverse as device manufacturers, telecom carriers, technology and content providers, and mobile marketers.

User Experience Design
Our user experience capabilities include information architecture, visual interface design, usability and heuristics, and interactive narrative and storytelling. We work with other IDEO teams on Web-based systems, branded multiplatform experiences, interactive spaces, mobile devices, media and entertainment projects, knowledge-sharing networks, and financial services, as well as medical device and connected health designs.

Emerging Platforms
Today’s technology-driven competitive environment pushes companies to quickly evolve and to become platform leaders in their space. IDEO developers, engineers, and computer scientists work with key technology partners to create deeply satisfying user experiences and innovative, rigorous business strategies. We work on existing and emerging platforms, including: cloud services, content management systems, e-commerce (kiosks and transaction-driven sites), game consoles, social networks, and iPhone, Android, and Windows Mobile.