Business Design

 

Whenever a company designs a new product, service, or experience, it is essentially designing its business. When done well, Business Design creates offerings that inspire organizations and excite customers. At IDEO, we combine design thinking and traditional corporate strategies to help clients create avenues for market growth. By shifting focus from linear practices to iterative design processes, we can shed light on new options and explore the various alternatives. Our methods include qualitative and quantitative research, business model prototyping, data visualization, organizational design, and IP liberation.


Over the past five years, we’ve used Business Design to help clients address a broad range of challenges, such as: designing the next-generation news offering for a major publishing company; creating a personal finance service built on lifestyle and community; building new, sustainable growth model for an online education company; launching an online employment service designed for the millennial workforce; redesigning a direct sales…

[Continue reading]

Learning the business of baby formula prep for Yoomi.


Inspiration and Influence


People

  • Diego Rodriguez

    Diego Rodriguez

    Diego Rodriguez is a partner at IDEO, a founding professor at the Hasso Plattner Institute of Design at Stanford University (the d.school), and an Entrepreneur-in-Residence at Harvard Business School.


  • Elizabeth Spenko

    Elizabeth Spenko

    Elizabeth Spenko, a Business Design specialist at IDEO in Chicago, excels in bridging the gap between imaginative, forward-thinking design solutions and real-world business strategies.


  • David Aycan

    David Aycan

    David is a Design Director and Business Design Discipline Lead at IDEO.


  • Colin Raney

    Colin Raney

    Colin Raney is an IDEO Associate Partner and Managing Director of the Boston studio. Colin specializes in designing and developing business ventures and growth opportunities.


  • Tom Hulme

    Tom Hulme

    Tom is Design Director at IDEO in London and Managing Director of OpenIDEO and OIEngine - IDEO’s open innovation enterprises.A serial entrepreneur and angel investor,…