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Message Active Health Taking care of ourselves has never been more important. Some of the world’s leading causes of death — obesity, heart disease, and diabetes — are often a direct result of our personal lifestyle choices. At IDEO, we believe that people can safeguard their own well-being when they’re given the right tools, healthy options, and clear and useful information. We design experiences that enable people to achieve physical, mental, and emotional balance. This means maximizing their health when they’re well, diagnosing and treating themselves when they’re sick, and being better patients when they need professional medical attention. In other words, we develop ways to help people move from being passive recipients of health care to active practitioners of self care. http://www.ideo.com/expertise/