At any given time, there are 15 to 20 IDEO teams in the field doing research for projects. We are a naturally curious bunch, and tend to collect quite a few artifacts from our trips. In addition to interesting foods, new turns of phrase, and the occasional non-contagious skin disease, we take photos of interesting things in the places we are.
When we see something remarkable, we capture it to show our fellow IDEOers at home in the studio. Now we are sharing some of our blink-worthy images with you. Enjoy!
Tea Pentagon
Aoyama, Tokyo, Japan
March 25, 2008 02:14 PM
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At a little tea shop in Aoyama, each tea we tasted had a small pentagon on its packaging that graphically showed the tea’s different elements—taste, fragrance, rarity of ingredients, etc. Visitors could visually understand what kind of tea they were going to partake of without knowing Japanese.
Thoughtful Details
Ginza district, Tokyo, Japan
March 17, 2008 02:12 PM
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In purchasing a gift from the Shiseido Parlor in Ginza, the shopkeeper put a little “raincoat” on our shopping bag in order to protect it from the wet weather. This wasn’t an afterthought. This was intentional and such a delight.
united kingdom (12)
india (11)
china (8)
korea (8)
london (7)
california (5)
kids (5)
graffiti (4)
art (4)
tokyo (4)
japan (4)
germany (4)
seoul (4)
airport (4)
public transit (4)
vietnam (3)
brazil (3)
sao paulo (2)
pollution (2)
color (2)
Beautiful Display, Beautiful Process.
Shibuya, Tokyo, Japan
March 1, 2008 08:15 PM
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In Japan in March, men give gifts to women for “White Day.” This display in a Shibuya department store is set up for women to place a plastic heart on the product they find most appealing—leading men to the most popular items.
Layers of History
Tokyo, Japan
November 2, 2007 08:09 PM
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Tokyo is an interesting city to get to know because of its many layers. The traditional and contemporary sit side by side on both a literal and figurative level.
