SEOUL

At any given time, there are 15 to 20 IDEO teams in the field doing research for projects. We are a naturally curious bunch, and tend to collect quite a few artifacts from our trips. In addition to interesting foods, new turns of phrase, and the occasional non-contagious skin disease, we take photos of interesting things in the places we are.

When we see something remarkable, we capture it to show our fellow IDEOers at home in the studio. Now we are sharing some of our blink-worthy images with you. Enjoy!

Tranformers, by Prada

Heyri, Korea

Tranformers, by Prada

May 13, 2009 05:58 AM
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The Prada Transformer is the latest design by Rem Koolhaas. The portable steel form can be rotated to serve various uses. A cross shape can be the ground plane for a catwalk show. Flip to the circular side down and you have a gallery. Square side down and you have a film theater. This massive structure can be flipped onto any side in just a few hours. 

A Tree Grows in Heyri

Heyri, Korea

A Tree Grows in Heyri

May 11, 2009 06:10 AM
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Heyri, a new planned city outside Seoul, is inhabited by artists and creatives. It is home to some of Korea’s most cutting-edge architecture, including a concrete wall cast around a tree.

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Urban Hiking

Seoul, Korea

Urban Hiking

April 21, 2007 07:56 PM
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On pleasant Saturdays in Seoul, locals get their mountaineering gear, take the subway to the outskirts of the city and hike up the hills. It’s very interesting how people in big cities adapt, modify, and reuse public spaces for recreation.

Your Friendly Policeman

Seoul, South Korea

Your Friendly Policeman

June 16, 2006 04:43 PM
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In Seoul, some police officers wear casual clothing (polo shirts and baseball caps) and do not carry weapons. The goal of public safety can be approached in many ways.