At any given time, there are 15 to 20 IDEO teams in the field doing research for projects. We are a naturally curious bunch, and tend to collect quite a few artifacts from our trips. In addition to interesting foods, new turns of phrase, and the occasional non-contagious skin disease, we take photos of interesting things in the places we are.
When we see something remarkable, we capture it to show our fellow IDEOers at home in the studio. Now we are sharing some of our blink-worthy images with you. Enjoy!
Colourful Brazil
Sao Paulo, Brazil
August 4, 2008 04:58 PM
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Brazilians are fearless in their use of color to brighten streetscapes, and sensitively avoid repeating their neighbors’ color choices. As a result, no two adjacent buildings are painted the same hue.
Pixação
Sao Paulo, Brazil
July 26, 2008 04:58 PM
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Pixação is a type of graffiti that exists only in Sao Paulo and can be seen all over the city. Its distinct, angular look stems from its method of application: When hanging out of a window to paint letters, it’s easier to paint straight lines than curved. Buildings also create a natural typographic grid to work on.
Camouflaged Signs
Curitiba, Brazil
July 31, 2007 04:39 PM
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This speed limit would help if you could actually see it. Perhaps this relates to the general attitudes towards rule-following in traffic.