MAY
2009

At any given time, there are 15 to 20 IDEO teams in the field doing research for projects. We are a naturally curious bunch, and tend to collect quite a few artifacts from our trips. In addition to interesting foods, new turns of phrase, and the occasional non-contagious skin disease, we take photos of interesting things in the places we are.

When we see something remarkable, we capture it to show our fellow IDEOers at home in the studio. Now we are sharing some of our blink-worthy images with you. Enjoy!

Six Floors of Barbie

Shanghai, China

Six Floors of Barbie

May 19, 2009 03:27 PM
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The new flagship Barbie store in Shanghai features futuristic architecture and a stunning six floors of Barbie!

Tranformers, by Prada

Heyri, Korea

Tranformers, by Prada

May 13, 2009 05:58 AM
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The Prada Transformer is the latest design by Rem Koolhaas. The portable steel form can be rotated to serve various uses. A cross shape can be the ground plane for a catwalk show. Flip to the circular side down and you have a gallery. Square side down and you have a film theater. This massive structure can be flipped onto any side in just a few hours. 

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A Tree Grows in Heyri

Heyri, Korea

A Tree Grows in Heyri

May 11, 2009 06:10 AM
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Heyri, a new planned city outside Seoul, is inhabited by artists and creatives. It is home to some of Korea’s most cutting-edge architecture, including a concrete wall cast around a tree.