At any given time, there are 15 to 20 IDEO teams in the field doing research for projects. We are a naturally curious bunch, and tend to collect quite a few artifacts from our trips. In addition to interesting foods, new turns of phrase, and the occasional non-contagious skin disease, we take photos of interesting things in the places we are.
When we see something remarkable, we capture it to show our fellow IDEOers at home in the studio. Now we are sharing some of our blink-worthy images with you. Enjoy!
Tools for the Day
Delhi, India
December 19, 2008 10:31 AM
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Day laborers on the street of Old Delhi market themselves and their craft by displaying their tools in front of themselves on the sidewalk. Potential customers can come to this area to find painters, plumbers, or carpenters.
Prototyping a Drink Stand
Tamale, Ghana
December 2, 2008 11:36 AM
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Four IDEO designers spent three weeks in rural Ghana working on a project to create microfranchising opportunities to sell health and hygiene products in “base of the pyramid” markets. In this photo, a team member mixes vitamin drinks in sachet packages to prototype product size, packaging, price, and flavor.
united kingdom (12)
india (11)
china (8)
korea (8)
london (7)
california (5)
kids (5)
graffiti (4)
art (4)
tokyo (4)
japan (4)
germany (4)
seoul (4)
airport (4)
public transit (4)
vietnam (3)
brazil (3)
sao paulo (2)
pollution (2)
color (2)
