At any given time, there are 15 to 20 IDEO teams in the field doing research for projects. We are a naturally curious bunch, and tend to collect quite a few artifacts from our trips. In addition to interesting foods, new turns of phrase, and the occasional non-contagious skin disease, we take photos of interesting things in the places we are.
When we see something remarkable, we capture it to show our fellow IDEOers at home in the studio. Now we are sharing some of our blink-worthy images with you. Enjoy!
Do you see what I see?
Boston, Massachusetts
August 29, 2008 01:14 PM
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This bathroom stall in Boston had a one-way mirrored door that acted as a reflective surface on the outside, and as a window from the inside. The play of public and private makes for a self-conscious bathroom experience—especially when there’s a line—despite knowing your activities are concealed.
A toast to life
Tema, Ghana
August 14, 2008 08:49 AM
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Water is good business in Ghana funeral homes, which offer the option of customized water bottle labels showing pictures of the deceased. What can be learned from and for businesses who operate in inherently sensitive areas of life? How does local culture play a role?
united kingdom (12)
india (11)
korea (8)
china (7)
london (7)
kids (5)
california (5)
tokyo (4)
japan (4)
seoul (4)
airport (4)
germany (4)
graffiti (4)
public transit (4)
art (4)
brazil (3)
vietnam (3)
sao paulo (2)
tanzania (2)
traditional (2)
Demo to sell
Accra, Ghana
August 14, 2008 08:29 AM
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A rat trap seller by the side of the road in Accra shows off the efficacy of his product, reminding us of our client’s comment about his own products: “Any product you can demo is a product you can sell.”
Too much plastic
Dublin, Ireland
August 8, 2008 01:47 PM
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Ireland has a progressive law on the use of plastic bags (and it’s worked, instead of being taxed everyone carries reusable bags), but product packaging is completely old school - all plastic!
Another Pyramid Scheme?
Bangalore, India
August 6, 2008 04:59 PM
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Fruit sellers make beautiful pyramids to display their wares. It costs nothing, but adds bushels of appeal.
A Request
London, England
August 5, 2008 05:00 PM
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“Dear Graffiti Artist, could you create a graffiti of Clint Eastwood? Thanks!”
“Thanks for taking an interest. Here’s your Clint Eastwood. – Ted x”