NOVEMBER
2006

At any given time, there are 15 to 20 IDEO teams in the field doing research for projects. We are a naturally curious bunch, and tend to collect quite a few artifacts from our trips. In addition to interesting foods, new turns of phrase, and the occasional non-contagious skin disease, we take photos of interesting things in the places we are.

When we see something remarkable, we capture it to show our fellow IDEOers at home in the studio. Now we are sharing some of our blink-worthy images with you. Enjoy!

Road Surprise

Lulea, Sweden

Road Surprise

November 21, 2006 02:34 PM
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A navigational surprise was encountered when following a simple map: there was no bridge! Instead, a ferry would take cars across the river. Locals knew
this, but not us!

Helpful Orientation Underground

Stockholm, Sweden

Helpful Orientation Underground

November 16, 2006 02:41 PM
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This sign was a refreshingly helpful orientation device, imparting confidence to travelers once they’ve come through the airport and down to the railway connection underground. 

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