At any given time, there are 15 to 20 IDEO teams in the field doing research for projects. We are a naturally curious bunch, and tend to collect quite a few artifacts from our trips. In addition to interesting foods, new turns of phrase, and the occasional non-contagious skin disease, we take photos of interesting things in the places we are.
When we see something remarkable, we capture it to show our fellow IDEOers at home in the studio. Now we are sharing some of our blink-worthy images with you. Enjoy!
Prada is Too Valuable to Wear
Moscow, Russia
August 31, 2006 02:26 PM
---
During a rainstorm, a young woman protects her shoes from puddles and walks down the dirty street in bare feet. When I ask to take her picture she replies, “Wait wait, let me hold them so you can see they’re Prada.”