At any given time, there are 15 to 20 IDEO teams in the field doing research for projects. We are a naturally curious bunch, and tend to collect quite a few artifacts from our trips. In addition to interesting foods, new turns of phrase, and the occasional non-contagious skin disease, we take photos of interesting things in the places we are.
When we see something remarkable, we capture it to show our fellow IDEOers at home in the studio. Now we are sharing some of our blink-worthy images with you. Enjoy!
Mobile charger
Helsinki, Finland
June 30, 2006 02:28 PM
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This caught my eye in a bus terminal—the new look of the phone booth and its ability to charge most mobile phones for mere coins. The playful form (including the now extinct antenna) is communicative of its purpose in a public space.
Your Friendly Policeman
Seoul, South Korea
June 16, 2006 04:43 PM
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In Seoul, some police officers wear casual clothing (polo shirts and baseball caps) and do not carry weapons. The goal of public safety can be approached in many ways.
Meet Your Designer
San Francisco, CA
June 13, 2006 04:45 PM
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Making connections with brands. These name tags make the product personal, putting a real person behind the design.