Delicious
Digg
Facebook
Google
StumbleUpon
MySpace
Newsvine
RedditChange by Design
CloseTim Brown, CEO of IDEO, shows how the techniques and strategies of design belong at every level of business.
The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.
This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
Tim Brown, CEO of IDEO, shows how the techniques and strategies of design belong at every level of business.
Tim Brown, CEO of IDEO, shows how the techniques and strategies of design belong at every level of business. Change By Design: How Design Thinking Transforms Organizations and Inspires Innovation introduces design thinking — the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy.
[+]About the Book
HarperCollins
ISBN: 9780061766084
Price: $27.99
On Sale Date: Sept 2009
Order from BN.com
Order from Amazon
Tim's Blog: Design Thinking
- Design story: The Decanter
Design story: The Decanter from Landor Associates on Vimeo.
For a wonderful “Mad Men” era video about design check out the decanter video from Landor. No doubt design was simpler back then but it is impressive to see the level of craft applied to such transient objects. I was also impressed by how big the budgets must have been to afford such lavish prototyping. It is great to hear the voice of one of the grandfathers of American design.