Open Conversation
IDEO’s Boston office hosted “The Big Reset,” an event for friends and thought leaders to reflect on how today’s economy may shape tomorrow’s business opportunities. Two questions that emerged: What do you desire more of? and What do you desire less of? [Join the discussion on Facebook]
Our Thinking
IDEO's focus lies at the intersection of insight and inspiration, and is informed by business, technology, and culture. [Read more]
What will winning organizations look like in 18 months? Paul Bennett considers this and other questions on “Survival of the Fastest,” an initiative with London Business School, the Daily Telegraph, and Google.
Work / Featured Case Studies
Designing for Social Impact
An open-source toolkit that inspires new solutions to difficult challenges with human-centered design. [Read more]
Fighting AIDS in Africa Through Music
(RED)WIRE is working to eliminate AIDS in Africa by increasing consumer awareness and impact. [Read more]
Designing the ‘Virtual Wallet’
The 'Virtual Wallet' is a suite of products by PNC Financial Services Group that let customers control and grow their money. [Read more]
Helping Patients Monitor Their Health
HemoSense, a maker of in vitro diagnostic systems, wanted to make it easier for patients to check up on their own well-being. [Read more]
Defining the Hybrid Driving Experience
Ford worked to understand the hybrid electric vehicle market and connect with users through a new HEV driving experience. [Read more]
Harvard Business Review presents IDEO's approach to developing the methods and sensibility of a designer. [Read more]
Design Dialogue
IDEO’s Tim Brown blogs about how design thinking transforms products, services, processes, strategy. [Go to Tim’s blog]
