The Art of Innovation
In The Art of Innovation, Tom Kelley, general manager of IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
Press
"I can imagine no better launching point than the pages and ideas and cases in this book. I have been waiting ten years for it."
— Tom Peters
— Tom Peters
"Kelley has leveraged some strengths to fill a real market gap....Written in an informal, straightforward manner, The Art of Innovation offers an enjoyable ramble through cultural and historical byways that have had an impact on design."
— Gerry Khermouch, BusinessWeek
— Gerry Khermouch, BusinessWeek
"In light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book The Art of Innovation. Yet Kelley makes a good case....Kelley makes [brainstorming] a central theme of his book, demonstrating in detail how IDEO uses it to develop products. If you think you knew everything about this aspect of creativity, you're wrong."
— Bruce Rosenstein, USA Today
— Bruce Rosenstein, USA Today