"I can imagine no better launching point than the pages and ideas and cases in this book. I have been waiting ten years for it."
— Tom Peters

"Kelley has leveraged some strengths to fill a real market gap....Written in an informal, straightforward manner, The Art of Innovation offers an enjoyable ramble through cultural and historical byways that have had an impact on design."
— Gerry Khermouch, BusinessWeek

"In light of all the books on the market about creativity, it takes a certain amount of chutzpah to call your book The Art of Innovation. Yet Kelley makes a good case....Kelley makes [brainstorming] a central theme of his book, demonstrating in detail how IDEO uses it to develop products. If you think you knew everything about this aspect of creativity, you're wrong."
— Bruce Rosenstein, USA Today